DIGITAL ART GETS A GALLERY ALL OF ITS OWN
Digital art is now on display at a new 'real world ' gallery in New York which shows how such pieces can fit into the home or on office walls.
Beeple, the amazing digital artist, made headlines last year when his video artwork “Everydays: The First 5000 Days” sold for nearly $70 million at Christie’s Auction House. The video was an example of a digital asset called a non-fungible token (NFT), which exist only on the web and has become really popular recently.
So why bother to dedicate a real world gallery to it?
Ed Zipco, founder of the Superchief Gallery NFT, which he has labelled “the first physical permanent NFT gallery space in the world,” reckons it can fulfil the artist’s “ideal intent” to show a high resolution digital canvas on the wall.
“It shows you how you live with the work,” he said. Basically this means projecting the artwork into real 3D space.
The gallery, which sold over $100,000 of art in its first week in March, takes cryptocurrency payments. While digital images are easily copied, tokens provide proof of ownership for files that supporters say are the equivalent of the original signed artwork.
At the gallery in Manhattan’s Union Square neighbourhood, the work of five artists will be shown every day for a total of 300 artists, that includes Swoon, James Patradoon and Mashkow. Artists get a generous 85% of the sales proceeds.
The NFT of Mashkow’s “NFTesla” on display is actually a rotating digital image of an original physical version exhibited at Superchief’s main SoHo Gallery.
Superchief Gallery NFT breaks new ground, says artist Cody Kennedy, whose NFT work, “In the service of,” is also on show there. “One of the best things about showing in this gallery in particular is... this is what’s coming next,” he said.
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